In-person and virtual custom fitness coaching that help you to become the best version of yourself.



Love how you look and feel in your body without avoiding entire food groups, doing endless cardio or starving yourself


Become strong, lean and muscular without getting injured, fat or wasting hours at the gym not knowing what to do


Feel healthy and fit, loving being active and moving pain-free, knowing that as you age your best years are yet to come

Are you experiencing any of the following:

Finding it hard to motivate yourself to exercise and eat healthy
Feeling overwhelmed of what exercises should you be doing.
Starting and quitting restrictive diets that are not sustainable.
Feeling you have never enough time to exercise and eat healthier.
Not sure what to do at the gym to build muscle and get stronger.
In spite of your best effort you are not getting the results you want.

We believe you deserve a proven plan that rewards your hard work and removes the guess work.

We know how it feels to work hard yet not see the results you want, we experienced it.

We have helped hundreds of clients overcome their challenges and succeed.

What our clients say about us

Google Rating
Based on 61 reviews
Facebook Rating
Based on 6 reviews
Yelp Rating
Based on 3 reviews
Seona C.
I had exercised regularly for 6-7 years as a hobby using... exercise apps/youtube videos before Iron Lab, and never seen any trace of muscles other than just being skinny. I almost thought it's gonna be impossible to build muscles and it won't happen in this life.Martin made it possible within just 3 months; I started seeing muscles clearly which I hadn't seen for 7 years!! He taught me how important nutrition is, how to build muscles effectively and corrected all the confusion I had. I also learned how to incorporate exercises in my busy schedule.Having Martin as my first trainer was the best decision I made. I'm in the best physique in my life now. I strongly recommend Iron more
Kate N.
I have been working with Charlotte virtually since July and I... cannot thank her enough for her nutritional guidance, structured training and overall support. I can truly say this program has changed my life forever. When I first started out the program, I was very unmotivated, felt like I lost the person I was both physically and mentally and stopped enjoying the simple things in life like choosing what to wear, or doing my makeup. Throughout the duration of my training journey, I have lost almost 15lbs. Iron labs was the best decision I could’ve made. Charlotte is always very understanding, and really helped me to push myself to my limits and never give up. This program helped me to achieve personal goals and take full accountability in my life. As this was my first time doing any sort of individual training, I didn’t know exactly what to expect but Charlotte and the program she had in place surpassed all my expectations. I would highly recommend this program. Thank you so much for everything Charlotte!read more
Jenna B.
The team at Iron Lab is fantastic. I primarily train with... Martin—he’s kind, motivating, and knows his stuff. He takes a holistic approach that extends beyond the gym and gives support in nutrition, mindset and recovery. Its been a total game-changer for me.Since I started training with Martin a few months ago, I'm noticeably stronger (my goal!), staying consistent, and feeling empowered on my health journey. Martin's recommendations and guidance take my lifestyle into account and meet me where I am every week.I’m really enjoying having a personalized training plan, clear instruction on how to do the exercises in my program, and an element of accountability through the Iron Lab app. I can't recommend Martin and his team enough!read more
Jennifer C.
I worked with Martin and Lili and would highly recommend both.... As someone who has never been to a gym, they were able to guide me through understanding my nutrition and building my confidence to be able to use the gym competently on my own. I genuinely felt listened to and supported throughout my time with them and look forward to working with them again as I continue my fitness journey. Many thanks for your kindness and more

Our custom tailored fitness coaching focuses on implementing small changes in your lifestyle that are sustainable yet produce results immediately.

Your body, mind and lifestyle are unique so should be your coaching plan.

Our in-person and online coaching system is built on 4 pillars of success.

Based on your feedback we identify which areas need most of your attention and then create a unique plan of daily healthy habits
that are sustainable yet produce results.

Based on your circumstances this plan includes one-on-one personal training sessions, homework workout plan, nutrition and stress management strategies as well as progress tracking and weekly check ins from your coach. to make sure you are supported. All from the convenience of a phone app.


Book a consultation

During the 20 minute Zoom call we discuss if we are the right fit working together and find out more about your current fitness, nutrition and lifestyle habits and how they align with your fitness goals.

Get your custom plan

Based on the information from Step 1 and an in-person assessment we design your strength training, nutrition, stress management and accountability program and deliver it via the phone app.

Start working together

We are with you every step of the way. We teach you how to perform exercises correctly and with the right intensity. We determine what is the best nutrition approach for you and how to stay motivated.

live your best life

Exercising and eating healthy is now part of your life and you no longer need motivation. You know how to exercise correctly and efficiently while enjoying healthy food yet not feeling you are restricting yourself.

Iron Lab Guarantee

100 % Satisfaction

If you're not 100 % satisfied with your results or our services in the first 30 days we refund all your money.

Guaranteed results

We have helped hundreds of clients like you achieve their goals. Check our testimonials and reviews what clients say about us. Thanks to our coaching system and skilled coaches your results are guaranteed.

Coaching system

We guarantee our results because we have a proven system that we have perfected over the past 12 years of working with hundreds of clients just like you. No guess work just repeatable guaranteed results.

Coaches that care

Our coaches are skilled, knowledgeable yet most importantly deeply carrying about you and your results. You are in great hands.


Your Iron Lab coaching system includes:

custom tailored workout plan
*1 on 1 personal training sessions (if applicable)
*custom nutrition strategy tha fits your life
*custom stress management and recovery strategy
*custom mindset plan to improve discipline and motivation
*weekly tracking of your training, nutrition, sleep, activity and daily habits
*weekly check-ins and adjustments to your plan by your coach based on your feedback
*unlimited access to your coach for feedback, support whenever you need it
*the convenience of delivery via Iron Lab phone app

Hybrid Coaching

  • In-person fitness coaching (aka personal training 2.0)
  • In-person training from our private studio in Gastown.

Virtual Hybrid Coaching

  • Combine virtual 1 on 1 personal training with online fitness coaching that can be done anywhere in the world.

Online Coaching

  • Get the results you want without breaking the bank. You can also "add on" virtual training session if needed.

Let's talk

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