About Us
Helping you become the best version of yourself.
Our mission: Raise your potential through fitness.
Our Core Values
Honesty
100% honest and open communication. Always. No exceptions.
Accountability
Our coaches are accountable to you and expect the same from you. No blame or excuses but support, care and honesty.
Care
Genuine passion and care for your success and happiness. This isn’t just a job for us. It’s about changing your life!
Excellence
We’re constantly learning how we can improve and always striving to serve you better.
👋 Meet Martin!
Head Coach and Founder of Iron Lab
Martin founded Iron Lab in 2011 with a single purpose:
to help others achieve the body and life they are proud of.
He has not lost an ounce of his passion and is continuously
working on building a team of world-class trainers,
raising the standards for personal training and online coaching.
He believes in empowering his clients to have the
knowledge and skills to become their own coaches.
How It Works
1
👋 Zoom Consultation
We’ll have a 20-minute virtual call
to discuss your fitness, nutrition,
lifestyle goals, and challenges.
2
📝 Unique Coaching Plan
Your coach will design your
custom training, nutrition, mindset
and accountability plan.
3
👏 The Work Begins
Your dedicated coach is with you
every step of the way to support
your progress.
4
🤗 Your Strongest & Fittest Yet
Your new habits and skills are
paying off. You look and feel
incredible.
Our Approach: Built on 4 Core Pillars
Training
A program built for your current abilities that makes you stronger every week
Nutrition
A healthy, sustainable eating plan that fits your lifestyle and delivers fast results
Mindset
Psychological strategies to skyrocket your motivation and reduce your negative self-talk
Recovery
Scientific methods to help you de-stress and optimize your sleep so you can look and feel your best
We teach you to care for your body for the rest of your life.
What to Expect from Our Coaching
A hand-picked coach matched to you
One-on-one support from your coach
In-person or online coaching
A custom nutrition plan that fits your life
Regular check-ins
App with your personalized program
100% satisfaction guaranteed
Life-changing results that last
We’ve helped over 500 people become the fittest, strongest and happiest versions of themselves.
What Our Clients Are Saying
A bit about me: I'm middle aged overweight guy with a history of major hip, low back, elbow, feet, and shoulder injuries. Every couple years, I get sick of being broken and out of shape and try to get moving and eat healthy. Each time I've started to get active I've injured myself and slipped back to eating tonnes of crap as an emotional support.
Martin's help has solved the two major road blocks to my goal of living a healthy lifestyle.
1. Expert movement evaluation and tool kit of mobility work to help me solve pain. With his guidance and the help of my excellent Chiro, RMT, and Acupuncturist if I felt some stiffness, pain, or soreness, I communicated it to Martin and he would trouble shoot the issue and prescribe mobility work to address. When I would have an appointment with one of my health care providers, Martin's diagnosis and prescribed remedies were in perfect alignment with their professional opinions, which gave me a lot of confidence in Martin. The result? We've successfully built strength in my posterior chain and core without a major back injury. For the first time since I was 12, I have a strong back and feel confident in it. This result is priceless for me.
2. A simple, common sense approach to nutrition that has made it possible for me to exchange my poor eating habits for great ones easily, no crazy will power required. When I used to try to eat better I would do a restrictive type diet like Paleo or the Whole 30, and they would make me miserable and I wouldn't be able to continue to comply. His approach of working to have proper portion sizes (unlimited veg, palm sized portion of protein, handful sized portion of carbs, and a thumb sized portion of fat), recording what I eat (I take pictures), and introducing moderation over weeks for my trouble food (ice cream) has been magical for me. Within two weeks I was eating 1/30 of the amount of ice cream I used to be consuming, feeling good about the change as I went. Now I eat a teaspoon of ice cream each night, relishing it, and appreciating how far I've come. Again, absolutely priceless.
Martin's honesty, transparency, knowledge, and experience add up to him being an unstoppable force for health in my life and I can't thank him enough. Money, time, and energy well spent, thanks Martin!read more
I had the pleasure of working with Martin (as a fellow independent personal trainer) for a few months out of Club 16 and I enjoyed seeing him every day so upbeat and enthusiastic about working with his clients and training towards his own personal fitness goals. He's definitely a trainer who practices what he preaches. He was one of the only other trainers who I saw on a daily basis training hard with clients and towards their own fitness goals in the gym...
Safe to say, if you're considering working with Martin/IRON Lab S&C for your fitness goals, you should do it! You'll see great results and enjoy working with a positive, energetic and knowledgeable coach.
Martin gets my highest regards!read more
Book a Free Consultation with Our Head Coach Martin 💪
Book a CallFrequently Asked Questions
What makes Iron Lab trainers different?
Iron Lab trainers are the top 1% of personal trainers in Vancouver.
All of our coaches were selected from a large number of applicants and had to pass knowledge and coaching skills requirements and an interpersonal and communication abilities test.
Most importantly, Iron Lab coaches are passionate, care for their clients, and lead by example. Our coaches live and breathe what they teach you, and it shows—just read up on our Google reviews or check out our client’s results pages.
How many times per week should I be training?
Your coach will suggest the optimal training frequency that not only delivers the results you’re after but also takes into consideration your budget, lifestyle and schedule. It could be anywhere from 1 to 3 times per week.
Which trainer will I be working with?
During your initial consultation, we’ll discuss your specific goals and challenges, and based on that, we’ll suggest which coach would be the most suitable for you. This will be based on their unique skills and selecting which personality and character will match yours the best.
You always have the option to change your coach if you feel your personalities don’t match.
I have worked with a personal trainer/coach before. How would this be different?
A lot of coaches promise results. We guarantee them.
Our comprehensive coaching system includes training, nutrition, mindset, sleep and stress management. It has been continuously tested and refined over the past 14 years. We know what needs to be done to achieve results and can see right away what may be standing in your way.
We help you deal with the sources of your challenges once and for all and teach you life skills so you can ultimately become your own coach.
How do I know your coaching will work for me?
Our coaching system has been tested and updated consistently over the past 14 years. We’ve helped over 500 clients achieve incredible results, and we also learned the hard way when things did not go as planned.
Everything we do is custom-tailored to your unique needs and goals, giving you the highest chance of success. We only design and suggest strategies that are doable for you at the current stage of your fitness and health journey.
You can find out if you are a good candidate for our coaching by booking a complimentary Zoom consultation here, where we discuss your challenges and goals and a plan to achieve them.
How fast will I see results?
The moment you become consistent following the plan you and your coach created together, you will start seeing results. This can be as early as 1 to 2 weeks into your program. The more consistent and passionate you are about your body and health, the faster and more consistent results you will see.
Is there a minimum time I have to commit to?
When you follow a proven training system, you can achieve dramatic results in a very short amount of time. However, we ask for at least 90 days of commitment to show you what you can really achieve when you put your mind and heart into it.
How can you guarantee results?
We’re the only personal training company in Vancouver that offers a 30-day money-back guarantee. If you’re not happy with your results or our services after the first 30 days, we’ll refund your money, no questions asked.
How can we be the only fitness coaching company with a money-back guarantee? Where is the catch? There is no catch. Quite the opposite. We are very open and honest about who we work with and how we do it.
During our consultation, we’ll discuss our coaching approach and find out if you’re a good fit. If you are, then we can guarantee your results. It’s that simple.
The main reasons why other companies can’t offer this guarantee are that they lack the knowledge of how to achieve results, their coaches are not skilled enough, they do not care enough, or they’re not able to be honest with their clients.
What if I don’t live in Vancouver?
No worries! We offer Online Coaching and Virtual Training Sessions (1:1 sessions via Zoom) to keep you on track. The same accountability, tracking, nutrition and all-inclusive coaching applies wherever you live.
What is the cost?
We offer many different packages depending on your goals and challenges.
We custom design your coaching plan so it addresses your biggest obstacles and provides the support you need to succeed. Because of that, we have a wide range of investment options. Our 30-day money-back guarantee eliminates any risks on your side. Let us prove to you why we can offer such a bold guarantee and why we deserve our 5-star ratings.
If you’re intrigued by what working with us would look like, click here to schedule your free zero-obligation call.
Is a personal trainer worth it?
An excellent personal trainer will give you the tools to train safely and effectively, get the right nutrition, keep you accountable, and help you get results. So yes, we absolutely believe a personal trainer is worth it.
Personal training with Iron Lab is an investment in your health that will pay off for the rest of your life. But don’t just take our word for it; you can see what our clients have to say here.
Plus, we’re the only personal training company in Vancouver that offers a 30-day money-back guarantee. If you’re not happy with your results or our services after the first 30 days, we’ll refund your money, no questions asked.